Cotti Coffee, a rising Chinese coffee chain, is speeding up its global rollout with aggressive expansion across Europe since early 2026, leading the overseas push of Chinese coffee brands.

In January 2026, Cotti debuted in France, Germany and Spain; on February 3 and 7, it opened its first UK store in Liverpool and a second in Camden, London, completing coverage of four core Western European markets: the UK, France, Germany and Spain. The stores feature a light-asset, minimalist takeaway-focused design, prioritizing mobile ordering and quick pickup to cater to young European consumers. Priced competitively at £1.9–4.7/€1–3 for coffee, far below local majors like Starbucks and Costa (£5–7), Cotti has gained traction with its premium quality at low prices + digital operations model.

As of May 2026, Cotti operates over 18,000 stores in 28 countries; it plans to enter Italy, Belgium and Portugal within the year to cover all Western Europe. Backed by a 160,000㎡ global supply chain base in Wuhu, Anhui, and a planned super factory in Maanshan, Cotti exports its "Chinese supply chain + value-for-money model" overseas. Together with Luckin Coffee (30,000+ global stores), it spearheads the global rise of Chinese coffee brands.